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Corporate
Events
Planning Corporate Events
Corporate events are harder
to plan than other social events. The event needs to reflect the image of the
company.
There is a wide range of
corporate events from meetings and conventions, fairs, receptions, open houses
and dedication ceremonies, groundbreakings, product launches and
customer/employee appreciation. There are key planning points: Establish a
committee, set a budget, determine location, type of function and the
invitation list.
Committee
The committee should be filled
with creative and fun people who are organized. Meetings should be scheduled
far in advance of the special event to allow for the maximum time of planning.
Budget
A firm budget should be
developed and approved. There should be allowance for extras that pop up as a
result of unforeseen events (such as the weather).
Location
Determine the number of people
your office can comfortably handle. Book a tent for large crowds and for
outdoor events. The tent becomes a focal point of any special event. Don't
leave your guests standing around - rent enough tables and chairs.
Type of Function
Decided type of function and
what ambiance you wish to create. Should it be informal or formal, simple or
elaborate (a BBQ verses a buffet or catered, sit-down dinner.) Food is
important for your party. Avoid messy food like wings and ribs, and have a
variety of
 items like
a cheese/fruit/vegetable station, a pasta station, dessert and coffee station.
The Guests
Consider the demographics of
your invited guests when you plan your function. Will there just be employees
or are spouses invited and family invited? Does your group consist of
different ethnic groups? The answers will help you to decide which kind of
food to serve and entertainment to get.
Photographs
Consider having an employee or
hiring a photographer to take candid pictures. These can be used in the
company newsletter, pinned on the company bulletin board, or used for a
promotional kick-off meeting. Showing employees having fun together boosts
morale!
After the Event
It is a good idea to have the
committee meet after your event to discuss the results of their efforts. What
went well? What went wrong? What has been the response of the guests? Did you
accomplish your goals?
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